Class 3 Week2

So because of Anzac only had 1 class. We had a really interesting lecture on the different techniques used in narrating within film and where they have effectively been used and where there has been a habit of the same old. 257 Kaitiakitanga intro editing small-2 .This included b roll, cuts, fades, cuts in relation to audio pauses, pans, zoom out on stills and so on.

Then went to class and Genevieve and I considered the shots we could use and how we wanted the video to go. These are some of the shooting elements we can use to create more interest in the narration.

  • Bike
  • handle bars
  • handle bars gear change
  • wheel
  • gears
  • pedals
  • pause in bike coming to a stop
  • time lapse of public library bike stand
  • Car
  • key turning
  • entering
  • gears if manual or if automatic even showing reverse
  • accelerator and brakes
  • steering wheel
  • engine
  • exhaust
  • wipers
  • trunk of the car
  • stop
  • shot from windscreen
  • looking in mirror getting shot of traffic behind person
  • shot of scenery as driving out window
  • lights of car (if wanted to communicate night shots)
  • time lapse traffic
  • wheels of car moving
  • intersection
  • traffic lights red to green
  • b roll of driver changing hand? position as driving
  • Public transport
  • holding railing or straps
  • door opening
  • sitting down in bus
  • maybe b-roll of people getting off
  • ticket purchase
  • looking out window. Scenery change
  • stops on display
  • scenery change night to day
  • other
  • birds to communicate nature and green
  • sun being tracked to symbolise time
  • waterfront walkway
  • bridge transport

Then got some feedback from Tim, who liked the idea of approaching it not just from take bikes instead of car angle but going to say about not having to abandon car completely but making more effective use of trips so not producing more waste emissions. Also went to say that we need to consider our target audience as they will have different motivations that drive them. Then after Tim went I made a new storyboard that worked off ideas off past scripts to consider more of a visual narrative to music where audio comes in the end delivering message.

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Storyboard of Script 1

At the time of making this I only had script 1 written up so I tried to make a basic storyboard to the script, I’ve got the images in the order I was imaging the plan taking, it would have been presented in a video but had some problems in after effect.

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A reminder in case you forgot or haven’t read the content of script 1.

Script 1

“So, here we are. Just one of your every day. You wake up, have breakfast, Brush your teeth, get changed and head out the door. You go to work, leave work, return home, have tea, relax potentially and go to bed. Lets go back and look at the getting to and from work. Do you realise when your taking a car to work or just as everyday transport you are contributing to global issue. It’s called global warming and your impact to it is referred to as your carbon footprint.” [So why should I care?]”Well simply put the increase in carbon emission by individuals and as a species will affect the weather by increases in temperature, causing instability in our planets weather cycle bringing us into another ice age.”[That’s horrible, when did it start?] “Well it’s been constantly happening but our carbon footprint has increased so much in such a short time after the industrial revolution by the increase in production ,transportation, consumerism and ineffective use of resources. If we were to successfully lower the amount of cars on the street even for one day we would effectively reduce our carbon emissions by _______ much. In our next video we will look at the difference in benefits of our modern transport vs the bike in getting about.

Scripts

These are some of the scripts I started to write up to then help build visuals to and narrate the story. This meant that the way I considered these ideas were dominated a bit more by audio than shots and images in narration to help me relate to it. With bringing these scripts into a storyboard hopefully it will embody a range of techniques.

Script 1

“So, here we are. Just one of your every day. You wake up, have breakfast, Brush your teeth, get changed and head out the door. You go to work, leave work, return home, have tea, relax potentially and go to bed. Lets go back and look at the getting to and from work. Do you realise when your taking a car to work or just as everyday transport you are contributing to global issue. It’s called global warming and your impact to it is referred to as your carbon footprint.” [So why should I care?]”Well simply put the increase in carbon emission by individuals and as a species will affect the weather by increases in temperature, causing instability in our planets weather cycle bringing us into another ice age.”[That’s horrible, when did it start?] “Well it’s been constantly happening but our carbon footprint has increased so much in such a short time after the industrial revolution by the increase in production ,transportation, consumerism and ineffective use of resources. If we were to successfully lower the amount of cars on the street even for one day we would effectively reduce our carbon emissions by _______ much. In our next video we will look at the difference in benefits of our modern transport vs the bike in getting about.

Script 2

A Massey University Student production.

“So lets get started I would like to ask who are you? You could give me your name, a category you feels justify you, a location you were raised in, your age, your opinion and so on. All of this is important and while this is all important, 1 big thing that defines us are our choices. The crossroad of possible futures that shape you. Let me introduce you to another person I know. This is Jim, Jim is the representation of the average person. Jim represents a community and he can go to be a representative of a town, city, nation or sometimes even the world. So when Jim represent an area he can be talking about the average height, weight, age, gender, distance travelled, food eaten, purchased luxuries, life expectancy and etc. In this case Jim is here to represent Wellington in it’s emitted emissions to carbon footprint in transportation. Like most of you Jim uses a car, on average he will travel _____km in a _____, travel ____km for the average drive out of the house, make _____trips a week?, he’ll usually be the only one driving his car and emit ___% of waste emissions by not having a properly warmed engine. So whats the problem here? Jim as the representation of an individual waste is not that high, but when he represents a nation it becomes a problem. Lets introduce you to what Jim could look like if you successfully eliminated those wasted trips and even took energy efficient transport like a bike one day a week on trips within ___km. Jim is looking a lot better now and he’s even changed the average representation of weight, stress and life expectancy of  the average individual. If we set ourselves as a nation to achieve Jim’s new standards, we would not only become wealthier, fitter, happier, cleaner nation. We would stand as effective world representative of the issue and stand to gain profit by the Eu emission trade.

Script 3

A Video Introducing Global Warming:

Global Warming is a principal based on the emission of greenhouse gases being Co2 and others that go up into our atmosphere and block up our ozone layer. This causes sunlight to enter but become trapped for longer periods of time causing increased temperature and thereby changes in the weather behaviour. The example most commonly demonstrated is the melting of the ice caps and changes in our temperature recordings more so than in previous years. How do we stop it? There are multiple solutions, theres using less waste energy, being more efficient with recycling material used in all industries, planting a tree which helps decrease Co2, and perhaps most important make changes to the transportation industry. Transport is the most problematic, it affects a majority of the world with 1/3? of the population owning their own vehicle, it then becomes a major problem that transport is used ineffectively with 1? averagely in a vehicle, by estimation of all drives being 6km? away 34%? of the time. Not only is the problem solvable, its capable of being done today. Electricity is not your first energy efficient vehicle with other solutions being created and absorbed by corporations that benefit from the current vehicle standard. After all the vehicles industry is built on production, distribution and fuel consumption to many industries, small corporations to availability of jobs to millions. So if you can’t use that vehicle why not another? You’ve got public transport that puts less people on the roads, biking, walking or running that starts giving you additional benefits to your health. In our next video we will look at relative difference in experience for different methods of transportation in relation to private, public and physical.

 

With all 3 of these scripts they have different approaches to the issue, with script 1 being more focused on the everyday in contrast told by visuals. In script 2 it’s more focused on the creation of a character to embody stats and create more interest. In script 3 it’s more of your educational video.

A consideration to all 3 is the including of popular scene in film&media to each form of transport to make watcher invest more into figuring out if they’ve seen it before.

Collecting Data

Environment friendly transport

More people use public transport in Wellington than anywhere else in New Zealand.

30% use public transport compared with:

  • 18% in Auckland
  • 9% in Christchurch
  • 10% in Australian and North American cities on average

About 23,000 people commute into Wellington City every working day.

Source : WCC

11% of Wellingtonians walk to work.

More people in Wellington walk or bike to work than the average New Zealander.

There are regional initiatives to car pool and encourage cycling and walking to work.

Cyclists, walkers, and joggers

Three-quarters of people who cycled to work on census day in 2006 were men. A fifth of the total cyclists were professionals (the largest group), followed by service and sales workers. People working as agricultural and fishery workers, who often travelled the greatest distances, were the least likely to cycle to work (3 percent). People aged between 30 and 49 years had the highest proportion of cyclists on Census Day 2006

Figure 2

Graph, Employed Population Who Cycled, Walked or Jogged to Work.

Walking and jogging were more evenly split between the sexes, although more women walked (54 percent compared with 46 percent of men). Service and sales workers were the most likely to walk, possibly because the majority lived fairly close to their workplace. Half of all people who walked to work were aged less than 35 years.

Public transport

Women were more likely than men to use public transport (58 percent travelled to work on a bus or train on census day 2006). However, women who had children were less likely to use public transport to get to work (3 percent of women with children compared with 9 percent of women with no children used public transport); of these, the majority drove to work (57 percent). Women with children were also less likely to cycle or walk than women without children.

Professionals (21 percent) or clerks (20 percent) were the highest users of public transport, perhaps because workplaces for these occupations were mostly located in the largest cities where public transport is more readily available. Higher proportions of younger people used public transport to get to work on census day 2006; over half of those who used public transport were under 35 years.

Figure 4

Graph, Employed Population Who Travelled to Work Using Public Transport by Age Group.

Wellington region has the highest number of public transport boardings per person per year in New Zealand. The average resident boarded public transport 72 times last year, far exceeding the per-capita boarding for Auckland, Canterbury, and all major Australian cities except Sydney.

Greater Wellington Public Transport Statistics

In the 2013/14 year:

  • 90% of the region’s residents used public transport
  • 35.8 million passenger trips were taken
    • 67.0% by bus
    • 32.5% by train
    • 0.5% by ferry
  • 33% of the people arriving in the CBD during the morning peak used public transport to get there
  • The number of Wellingtonians who took the train in 2013 was nearly 50% higher than the number who took the train five years earlier

Other useful sites that aren’t as data related looking at biking to work, routes of tracks as recreational and youths as bikers are seen in the links below.

Bechance work on Carbon footprint

looking at work in behance in response to Carbon footprint to see what others have tried to construct to raise awareness of issue or propose solution. Noting that not all of these are in relation to the angle we are looking at executing in doing Carbon Footprint, but their work could help inform me and my partners response to brief.

Studio Smart is an interesting idea looking at responding to a brief around global warming and targeting a specific group. This person created studio smart as a campaign targeting studios by giving them a 30 day challenge where they picked a card that gave them a task to reduce wasted elements in this area. This is a really good look at small changes being made to an environment that do not require much effort but has a big impact if it increased to many organisations.

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https://www.behance.net/gallery/14583529/Studio-Smart

commove is an idea that looks at using application to allow people to open up to the ability to become more energy efficient by connecting with a network that is currently doing that, it also looked at pressuring by competition to try to motivate your engagement.

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https://www.behance.net/gallery/24825623/Commove

Carbon Lab is a info graph site concept that looks at displaying carbon stats efficiency.

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https://www.behance.net/gallery/10419517/Carbon-Lab

Tesla Solar Powered Supercharger, is a confusing one as it displays a lot of information towards the Tesla car and it’s solution as an energy source but not sure on the bechance submitters contribution.

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https://www.behance.net/gallery/25400243/Teslas-Solar-Powered-Supercharger

This page is an interesting display of information on how to reduce your carbon footprint in relation to food with info graphs using more of an illustrative approach.

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https://www.behance.net/gallery/23273039/Infographics

This idea is clever looking at packaging waste, it uses less cardboard in a more efficient way to protectively transport a lightbulb.

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https://www.behance.net/gallery/23636635/green-depot-light-bulb

And saving the Best for last is the Green Pedestrian crossing. China recognising the large amount of fumes created by car emission asked people to drive less and walk more, the green crossing was an eye grabbing method to attract peoples attention to do their bit for the environment, having a canvas set up at a crossing that had a dead tree on it they put green paint on either side of the crossing to show how walking gave the tree new colour to it’s branches.

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https://www.behance.net/gallery/22053725/Green-Pedestrian-Crossing-

Carbon Footprint

Basically what I decided to do here is look into how Carbon footprint is represented as an issue by videos preset on youtube and how on sites like behance people propose solutions.

In youtube there were a lot of different approaches to showing the problem with Carbon footprint.

  • In The video below it cleverly communicates how this is not a individual problem but something that affects us all, it does this by switching between peoples everyday activity and them leaving these oil, slimy footprints behind them. Really good relation behind the music to message and the filming techniques used.

 

  • In this video there is explanation by hand introducing flat images to a voiceover to help communicate message.
  • This video uses a speaker familiar with the field and switches between close up and full body, music when changing topic and text, as well as one animation to help communicate point being made.

 

  • This video below is good at non-verbally communicating a message on the contributors to the CO2 emission that make up greenhouse gas and carbon footprint.

 

  • This video here looks at the basic use of flat imagery to support information.

 

  • This Video here uses filming to communicate successful ways to help with reducing carbon footprint.

 

  • This video is really good at telling a narrative using visuals instead of audio by using elements to communicate a narrative and portraying solutions to carbon footprint by character being the green ninja.

 

  • This is video that uses audio to help narrate the story with animation to help. Is done by a kids show.

 

  • This is a video that uses filming and time lapse on a can to demonstrate the contrast and benefit of recycling by looking at how it decomposes over time.

 

  • This video is done using a person to help narrate a story, with animation as well, editing flat images to collages and some panning. Lots of information covered as well as solutions.

 

  • This video cleverly uses animation to enhance message on carbon footprint and smoothly transfers between information on the way it affects us all.
  • These 2 videos below both talk on how the EU emmision trading scheme work to try and control nations emissions.

 

 

  • This video is really good at looking at how nations are trying to fix carbon emission by Cap and trade. It goes to deconstruct it and show how it is not a successful solution to industry and nation and uses narrater and animation to show point.

Another video they did also looked at the bottle industry as a wasteful industry and a big contributor to carbon problem.

The creators or company is called the story of stuff, and have looked into deconstructing how we view different things like current problems and proposing solutions to change. These are all the videos I could find below as I believe they are a good example to take not of.

Great examples of video techniques

So there are lots of different types of videos that show great attention to the fundamental design principles and the techniques of filming to switch between different contexts and  information. One of the examples that really interested me was the way in which tv and film introduced their actors and credits in some case in a title sequence.

Good examples that I have seen are:

Saul Bass Its a Mad Mad Mad Mad World. This is a popular example as it demonstrates difference between periods of time with title sequence and the potential to have a quirky narrative to information.

Another great example in a animated context is catch me if you can, where the title sequence helps preview the story and engage audience by the nature of the chase.

Another good example is the recent film big hero 6 where it is pre dominantly flat images with some small effect going on.

A Example they showed in class that was really good was Dexter in the way they turned everyday morning ritual into something more savage almost to resemble the nature of dexter as a killer.

Other Good title sequences that have made use of shots to communicate show like true blood and the walking dead.

With true blood we begin to see it as more a portrayal of vampires as hunters, bringers of death highly unaccepted and seductive.

In the walking dead we get more a sense of time is running out, everyone is gone, survival.